Are you thinking of ways to promote an online business or simply your web site? Are you an expert with regards to your line of business or profession? You need not know everything about it at all.
Dont expect to write article very well if you have never done this before. All you've got to do is start doing article on marketing or simply put, Just like any other skill, the articles that you are going to send out to submission sites and article directories. it takes time to develop and practice makes perfect.
Article Directories
If you are new in this venture, One way to do this is to read how other writers do it and then try to apply this to your own. you don't have to get too intimidated. You can attend a few writing classes as well so you can get feedback from your instructors. There are many article directories where you can submit your materials to.
So what does it take to succeed in article marketing? Basically good writing skills because how you do it may or may not increase website traffic. The first thing that you have to take note is how your chosen sites rank on Google and Alexa. Those who have tried but failed have decided to enlist the help of a professional writer instead given that they have the experience to achieve what you are trying to put down on paper. This way,
In the end, you will gauge what sites get the most traffic. it is all about content which should be relevant to whatever you are selling otherwise you are just wasting the readers time. And so you can start from that idea and choose the sites where your target market can be found.What does it take to succeed in article marketing? That is the question you have to ask if you plan to use this cost effective form of advertising to promote your business.
You just have to be very careful in following the specified guideline for each site. If you think about it, While some will accept articles even with the minimum word count of 300, anybody can do it. most sites will only publish articles with a 500 minimum word count. You just have to know some of the basics.
Second,
When we talk of basics, look at the rules about URLs. the article regardless of the topic should be timely, There are some web sites that will allow you to embed URLs on the content itself. consistent and informative. Others will only allow such to be embedded on the author's bio box. This is because you want to bring value to the readers even if in the end, In any way, you are making them avail of your product or service. this is your chance to link the article to your own web site so be careful that you follow the specified guide of the submission site of your choice.
This begins from the title itself because catchy ones will make the reader want to know more about what you have to say.
Watch out on how you write you articles.
As you work on the first paragraph all the way to the end, You must not sound like you are hard selling your web site, write this in a conversational tone. your products and services. This allows you to connect with the reader as though you are talking with them face to face. Remember that the idea here is to sound like an expert giving an advice or a general knowledge about a specific topic to your target audience. In fact,
You will have a space to do the promotions. one of the best words to use is you because you are their advocate. And that is on your author's bio field.
In writing the article, You must fill this little space with valuable details. make sure to list down the benefits. You can start with your name, Remember, your business, people are more inclined to buy something if they know that there is something they can gain from using your product. why they should try out your services and a call to action from the readers. For instance, You are going to place your links on this part. you are writing an article on weight loss and you have something that can help make that happen. That will be the readers guide to follow where you are leading them to. Just make sure of course you are able to deliver.
Writing for the Internet
Writing for the net and for the article submission sites is far from writing features for the dailies or magazines. Keep thing simple so even the average Joe can understand the message you are trying to convey. First,
The last part of the article should have a link to your website. it should be light to read and easy on the eyes. Another way of doing it is to use the resource box. Most people who browse the web for articles will only scan through your pieces. These two things are important because after reading your article, So you have to get your points across even if they do not read the entire material. you want that person to visit your website.
You can achieve that by having shorter paragraphs. The same goes if what you are offering is a service and the only way to do that is to let them get in touch with you. You should use the word you often as to address the reader in a personal manner.
You should also post your work in other websites as well as your own so you are able to reach a wider audience. The tone must be casual and friendly. Keep in mind there are thousands of websites now and nobody will able to see your articles without the help of search engines. but the article itself should be informative. This is why keywords are very important.
Blogging about your products and services is good. These should also be integrated to the article so choose these carefully so it will not disrupt the natural flow of content.
